And even within these personality types every individual buyer is at a different point in the sales cycle. Within every email list there are a multitude of different personalities.

Research states that email marketers who segmented their lists had markedly higher click-through rates than those who did not. If you segment your customer base well, you’ll be able to reach to your them on a more individual basis. Importance of Email Segmentation in Digital Marketing Your digital marketing feels more personal and therefore gets better results.

People engage because you give them tailored information. With a digital marketing strategy focused on segmentation, you’ll send each contact what they want to see. Segments are created so that the digital marketer can specifically cater to each different email list and that list’s independent interests, rather than creating one mass message for everyone. It’s used as a method of personalisation to deliver more relevant digital marketing to subscribers. ‘Email marketing segmentation’ is the division of email subscribers into smaller groups based on criteria such as: That means your emails need to be relevant and timely for each customer because not all customers are the same. National Diploma of Copywriting and Digital MarketingĮmail marketing is about creating a relationship with your customer.National Certificate of Advertising and Advanced Digital Marketing.National Certificate of Advertising and Digital Marketing.Digital Copywriting and Content Marketing.

Graphic Design and Intermediate Digital Marketing.

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